SLINGSHOT

CPG CO-FOUNDER SERVICES

THE ROCK

YOUR BRAND

DESERVES

FREE INTRO CALL ➺

BRAND DEVELOPMENT

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CO-PACKER SELECTION

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MARGIN ANALYSIS

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INVESTOR DECKS

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TEAM STRUCTURE

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COMMERCIAL PLANNING

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CELEBRITY ENDORSEMENT

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CONTRACT GUIDANCE

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FINANCING STRATEGY

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SUPPLIER DILIGENCE

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FINANCIAL MODEL

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EMPLOYEE EQUITY

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TEAM MANAGEMENT

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BRAND DEVELOPMENT ✦ CO-PACKER SELECTION ✦ MARGIN ANALYSIS ✦ INVESTOR DECKS ✦ TEAM STRUCTURE ✦ COMMERCIAL PLANNING ✦ CELEBRITY ENDORSEMENT ✦ CONTRACT GUIDANCE ✦ FINANCING STRATEGY ✦ SUPPLIER DILIGENCE ✦ FINANCIAL MODEL ✦ EMPLOYEE EQUITY ✦ TEAM MANAGEMENT ✦

A FRESH SET OF EYES

WE’VE BEEN THERE.
IT’S EXPENSIVE, COMPETITIVE, AND CHANGING EVERY DAY. YOU’RE BATTLING THE BIG GUYS WITH A FRACTION OF THE BUDGET. THAT’S WHERE WE COME IN. CONSIDER US YOUR TRUSTED ADVISOR—A FRESH SET OF EYES FROM THE PERSPECTIVE OF A CO-FOUNDER.

SLINGSHOT IS A BOUTIQUE CONSULTING FIRM SPECIALIZING IN CONSUMER PRODUCTS ACROSS THE FOOD & BEVERAGE, FITNESS, LIFESTYLE, AND SPORTS CATEGORIES.

WITH YEARS OF HANDS-ON EXPERIENCE, WE’VE BUILT & EXECUTED PLANS THAT DRIVE GROWTH THROUGH BEST-IN-CLASS PRODUCT, PACKAGING, PROGRAMMING, PARTNERSHIPS, AND MEDIA—ALL LASER-FOCUSED ON INCREASING VELOCITY. WE HAVE ALSO BEEN ABLE TO DELIVER SUBSTANTIAL IMPROVEMENTS IN SUPPLY CHAIN AND MARGINS, WITHOUT COMPROMISING PRODUCT QUALITY.

WHETHER YOU NEED A BRAND BUILT FROM SCRATCH, A WEBSITE REDESIGN, PACKAGING REFINEMENT, A COST-OF-GOODS ANALYSIS, OR A CONTRIBUTION MARGIN DASHBOARD, SLINGSHOT IS HERE TO SUPPORT YOU.

THE PRINCIPALs

Brian Murphy is a CPG founder and lives in Atlanta, Georgia with his wife Hayley, baby girl Maeve and two slobbery dogs. He co-founded two consumer brands post University of Texas MBA, including a canned cocktail, Ranch Rider Spirits, which outsold High Noon in Texas during its first year and rose to become the #1 velocity tequila cocktail in total US Nielsen. He has held a number of sales & marketing roles at brands like adidas, TaylorMade Golf, Barstool Sports & UPROXX.

Brian is a proud member of Transitions Pet Care, a former all-NESCAC athlete, a struggling golfer and a passionate tennis player.

Dana Barba also resides in Atlanta and enjoys giving back to her community, travel and culinary pursuits. She has a daughter Olivia who is pursuing a PhD.

Professionally, Dana had a 25-year run at Coca-Cola culminating in an SVP role in which she ran marketing for the North America business unit. Since her time at Coke, she has built and led marketing teams for a number of startup CPG brands, including Lemon Perfect. She is an experienced marketing leader who specializes in building go-to-market models that drive growth for brands and businesses in all stages of growth.

Dana takes a performance-first approach to brand development, delivering strategies that drive strong ROI at every stage of growth. Whether refining a brand’s market presence or scaling its reach, she integrates sharp, data-driven tactics with creative brand-building to accelerate growth, maximize impact and achieve long-term success.